Martha Stewart is known in the U.S. for her business success, focusing on home and hospitality. However, over recent years, she has been exploring the CBD market, a potent compound from hemp believed to reduce anxiety and control chronic pain. Her brand, Canopy Growth, is now receiving attention online, particularly because of Stewart’s association with it as a trusted figurehead.
The CBD industry is rife with misleading claims and unsubstantiated marketing. But Canopy Growth looks set to corner the market, thanks to consumers’ inherent faith in Stewart. Many will view her product as a friendly way to enter the cannabinoid space to start benefiting from it themselves.
The Inspiration Behind Martha Stewart’s CBD Brand
Martha Stewart first became interested in the potential of cannabidiol (CBD) several years ago when she saw the market growing. It was clear many people were deriving benefits from the non-psychedelic substance because of its unique interactions with the body. Unlike traditional painkillers, it appeared to offer relief from chronic symptoms with minimal side effects, which immediately grabbed her attention, backed by scientific research.
She may also have received a push in the CBD direction from her long-term business partner, the rapper Snoop Dogg. He may have encouraged her to explore launching a cannabidiol brand attached to her name. The pair have been working together since 2008 when the rapper appeared on her show to make mashed potatoes and then in 2009 for brownies.
Seeing the positive feedback and the demand in the market, Stewart joined forces with an established company in the space, Canopy Growth. It worked with her to create a personalized line of products consumers could enjoy from licensed dispensaries.
Martha’s vision was relatively straightforward. She wanted a CBD product that was elegant (like her) and delicious, fitting in with the theme across the rest of her brand. Her CBD, she said, should take the guesswork out of selection for consumers, and it should be obvious which product they should buy.
From there, Stewart’s team began designing the formulations for oils, soft gels, and gummies. Each product would have natural flavors and accurate dosing, allowing consumers to establish exact quantities. Stewart wanted everything to be above board and trustworthy.
Naturally, setting up a CBD brand was a risk for Stewart. For the rest of her career, she only dabbled in conventional sectors. However, her move to CBD was most welcomed by people in the industry, even those who weren’t benefiting from her efforts directly. Other brands suddenly got a boost when Martha Stewart put her name and reputation behind the industry.
How Martha Stewart Incorporates CBD Into Her Routine
Interestingly, Stewart’s motivation for entering the CBD sector may have originated from her personal life. It is reported that she started consuming cannabidiol several years ago as a way to help her manage her demanding schedule. Living a busy life with many responsibilities, she found it to be a valuable tool for managing her biology and helping her be at her best. Primarily, she uses it for support, but it also benefits her in other ways.
Schedule
Marta Stewart’s specific daily schedule varies depending on the time of year and her goals for the season. However, the public does have some information on what she does.
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Morning: The purpose of Stewart’s morning CBD is to kickstart her day. She wants to feel her best, so she often adds it to her coffee or breakfast to make her feel more focused and calm.
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Midday: At midday, Stewart takes some time out from her busy work day to relax, recline, and add some CBD to her routine. She may consume gummies at this point from her own brand, known for their natural flavors and nothing-nasty-added policy.
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Evening: During the evening Stewart may opt for some more CBD use as part of her night-time wind-down routine.
Throughout it all, Stewart maintains her commitment to the best ingredients and most promising products. She feels at her best when she knows that she is getting CBD from a high-quality source.
Who Martha Stewart CBD Appeals To
Most of the CBD industry puts its marketing efforts into appealing to health-conscious, younger consumers, looking to overcome issues like pain, anxiety, and depression. However, Stewart’s lineup focuses on a rarely-served group–upper and upper-middle-class women aged 53 and older. According to industry figures, her audience is 90% female, earning an average of $78,000 annually or more, providing the group with the income required to purchase her products. This demographic, according to research, spends billions on health and wellness products, including CBD, and yet few brands cater to it. For a businesswoman like Martha, it was an obvious opportunity.
What Makes Martha Stewart CBD Special?
Martha Stewart’s CBD is special for three primary reasons:
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Backed by a trusted name.
The fact that Stewart is willing to put her reputation on the line to support her brand is a testament to her faith in it. She believes it is one of the best options in the wellness space, reflecting her dedication to tasteful solutions. It fits into her overarching narrative, immediately making her line more credible.
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Exceptional Taste
She backs this up by ensuring her CBD products only contain the finest ingredients. Her use of natural flavors is critical in winning over health-conscious older audiences who may not want to put chemicals and E numbers into their bodies just to get access to cannabidiol. People also trust Stewart to purify her products so that they only contain what it says on the tub.
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Accessibility
Lastly, there’s the accessibility element. Stewart uses easy-to-understand language in her marketing, encouraging first-time consumers to give CBD a try. Whereas they might have been frightened before, Stewart’s name on the label gives them more confidence.
Exploring Martha Stewart’s CBD Line
If you want to join the thousands of people inspired by Martha Stewart’s line of CBD products, you can. Her collection is available from us, including her delicious gummy lines.